From Online Marketing to Offline Sales – Staples case study

Business 0 Comments ยป May 17th, 2015

online marketing offline sales staples case study From Online Marketing to Offline Sales   Staples case study

ROPO (Research Online Purchase Offline) is a known customer behavior, but very difficult to measure. With a small amount in a online marketing campaign (adwords), we were able to measure an increase of 200% of in-store sales for the product.

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