How To Calculate Lifetime Value

Business 0 Comments » September 18th, 2014

how calculate lifetime value How To Calculate Lifetime Value

One way to analyze acquisition strategy and estimate marketing costs is to calculate the Lifetime Value (“LTV”) of a customer. Roughly defined, LTV is the projected revenue that a customer will generate during their lifetime. In this graphic we’ll briefly cover how to calculate LTV and how to use LTV to help solidify your marketing budget.


« iPhone – Apps n’ Store
Groupon Now deals failed to ignite consumer interest »


No Comments