Mental Maps of Car Brands Among U.S. Consumers
Shared semantic structures for automobile brands among U.S. Residents. A visualization of how U.S. Resident view automobile brands and how they are naturally organized. What was discovered was that U.S. residents naturally organize automobile brands by the attributes of region of origin and perceived luxuriousness. Research utilizes implementation of classic methods for systematic data collection to investigate the idea of culture as a shared cognitive semantic structure.