The Big Problem of Ad Fatigue

Business 0 Comments ยป August 15th, 2014

big problem ad fatigue The Big Problem of Ad Fatigue

Online advertising is expected to surpass all spending on print advertising in newspapers and magazines, with an estimated 39.5 billion dollars spent in 2012. As a result, consumers are starting to show signs of fatigue with the ad overload. According to surveys, the market is primed for a backlash.


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