When ROI Represents the Realization of Influence

Business 0 Comments » July 6th, 2014

when roi represents realization influence When ROI Represents the Realization of Influence

In many ways, performance metrics are a subset of influence. And, influence is an underestimated or misunderstood business purpose. Influence is the ability to cause effect or change behavior. And as you think about ROI, think beyond numbers.

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